It's not just the recipes and the flavorings that make Coco-Cola so delicious but it's the brand itself that has been able to stand the test of time. Every brand has a personality and a character and Coca-Cola has been able to create a mythology around its brand with the "Coke" and "Coca-Cola" trademarks being some of the most recognized trademarks in the world. Smaller businesses might be looking for a quick and cheap way to put their name out in the market for their products or services. But with all the different choices available, it is hard to decide which one is the best bet. We will look at three ways that a small business can grow and why Wayfair.ca makes sense over the others.